Michael Banovsky

I used to make mix tapes all the time. I’d still do it, if it wasn’t for DRM and the gigantic pain in the ass music sharing has become.

What I love about custom playlists is the possibility of making the listener feel something they wouldn’t necessarily feel.

I love art and writing for the same reason. They’re quick and easy ways to have people consider a different point of view. 

Video mashups, .gifs, Tumblr, and many Twitter feeds are being used in the same way. When the cost of offering people a perspective is lower than it ever has been, why not choose to express yourself?

I’d like to hope that’s why marketers are finding their jobs increasingly difficult: personal expression is taking the place of purchase expression.