Sometimes, however, I think we lose sight of the purpose of the poster itself and instead create misguided monuments to our own ego, adding yet another piece to an already huge pile of production and consumption.
Besides being a brutal reminder that the auto show season coincides with winter in Canada and cocktail dresses join baby seals as endangered species, “booth babes” are far more than meets the eye.
Technically, they’re called product specialists — a blanket term for spokespeople who work everything from trade events to auto shows to drifting competitions. Apart from helping spike website traffic to every automotive publication during the auto show season thanks to click-happy males, they play an important role in disseminating product knowledge.
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