Daewoo Musiro

You know when you wake up in the morning in a panic, thinking “The newsletter I write and send out every day, with more than 300 issues successfully sent out into the wilderness / Matrix, has only one story about a Daewoo!” — or is that just me?

It’s why yesterday was the official start of a week I’ve decided will be Daewoo Week. Welcome.

You can’t blame me for not mentioning this sooner — I’m the guy who by Friday will have sent a few hundred readers five consecutive newsletters with ‘Daewoo’ on the subject line, which may or may not summon Bloody Spam-Mary and land this website on a permanent block list. 

For you, I’m willing to take that risk. For this nugget, too.

What a difference five years, and an entirely different approach to design, makes. (Though, I’ve been itching to say this: like the Made in Italy Bucrane, Musiro is crying for a proper show car stance.)

UK design consultancy International Automotive Design (IAD) was a huge business in the 1980s, and that’s where Daewoo ultimately turned to in order to beef up its design department. As in, Daewoo — the Daewoo — bought it in 1993.

Seven years (and many other concept and production designs) later, the Musiro arrived. The world was a different place; Y2K, the TV Guide, Yellow Pages, CD-Roms. Analog and digital colliding at angles sometimes brilliant, sometimes not.

Next to the buttoned-up Bucrane I wrote about yesterday, the Musiro seems comically expressive for an Audi TT competitor. Yellow glass? Yes, please, someone, somewhere said. 

It was me, I said it.

Reminds me of translucent colour Legos I used to have, which fascinated me. And there’s a whole lot more.